Alterna Caviar - Infinite Color Hold Shampoo - 250ml

Alterna Caviar Infinite Color Hold Shampoo - 250ml

Anti-aging - Color protection - Dryness - Hair Color

A moisturizing cleanser that minimizes color fade for lasting color vibrancy. Perfect for straight, wavy, curly, coiled and tightly coiled hair.

Caviar Anti-Aging Infinite COLOR HOLD Shampoo is a gentle cleanser that minimizing color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is clinically proven to maintain color vibrancy and shine for 70 days*, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum vs. untreated hair

Key Benefits

• Preserves hair color, vibrancy and shine
• Gentle cleansing
• Replenishes lost moisture

EXCLUSIVELY CAVIAR

• Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine vs. untreated hair
• Gently cleanses as it minimizes color fade and replenishes moisture
• Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging

WHAT ELSE YOU NEED TO KNOW

Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.

Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.

* Sodium Lauryl Sulfate, Sodium Laureth Sulfate

How To

Massage shampoo throughout wet hair. Rinse thoroughly.

Precaution: For external use only. Avoid eye contact.