Pravana ChromaSilk Vivids Periwinkle - 90ml

Pravana ChromaSilk Vivids Periwinkle - 90ml

New cooler-toned purple VIVIDS shade allows for endless customization and unlimited color possibilities.

PRAVANA, a pioneering force in the creative color category, has gained recognition for its acclaimed VIVIDS collection and boasts one of the industry's most extensive ranges of semi-permanent creative colors. Among them, the Chromasilk VIVIDS Direct Dye stands out as a line of exceptionally vibrant and long-lasting colors. These semi-permanent shades are specifically designed to be applied directly onto clean, dry, pre-lightened hair, without the need for mixing them with a developer.

• Vibrant color lasts up to 30 washes when used with Color Protect Shampoo and Conditioner
• Provides long-lasting, rich color & brilliant shine
• VIVIDS Clear-Dilute can be used to dilute colors to make them lighter
• VIVIDS Clear-pastel can be used to dilute colors to make them pastel
• VIVIDS Black can be added to these to deepen them
• Allows for endless customization
• Intermixable with other VIVIDS Shades for unlimited color possibilities

How To

• Pre-lighten hair to recommended level prior to coloring.
• Apply VIVIDS directly to clean, dry hair.
• Process for 20-30 minutes at room temperature.
• Rinse thoroughly with cool water.
• Designed to be used without developer.
• Can be used for enchanting new creations.