Briogeo - Curl Charisma - Rice Amino & Avocado Hydrating Shampoo - 236ml

Briogeo - Curl Charisma - Rice Amino & Avocado Hydrating Shampoo - 236ml

Nourish and enhance natural curls, waves, and coils with this moisturizing, sulfate-free shampoo designed to gently cleanse while maintaining essential hydration. Enriched with rice amino acids, avocado oil, shea butter, and tomato fruit ferment, this creamy formula helps remove dirt, excess oil, and everyday buildup without stripping hair of its natural moisture. It helps smooth the hair cuticle, minimize humidity-related frizz, and encourage consistent curl formation, leaving textured hair feeling refreshed, soft, and beautifully manageable.
Specially formulated for the unique needs of curly hair, this hydrating shampoo helps improve moisture retention while maintaining natural bounce, flexibility, and definition. Rice amino acids help defend against frizz-causing environmental humidity, while tomato fruit ferment supports more uniform curl formation. Nourishing avocado oil and shea butter provide conditioning benefits that enhance softness, smoothness, and natural-looking shine without weighing curls down. Perfect for regular curl care routines, this gentle shampoo leaves hair feeling clean, hydrated, and naturally defined.

Benefits

• Gently cleanses curly, wavy, and coily hair.
• Provides a hydrating cleanse without stripping natural oils.
• Helps minimize frizz and unwanted flyaways.
• Enhances natural curl definition and formation.
• Helps protect against humidity-related frizz.
• Supports consistent curl patterns.
• Helps maintain essential moisture within the hair.
• Softens dry, rough, and difficult-to-manage strands.
• Improves smoothness and manageability.
• Enhances natural-looking shine.
• Helps maintain curl bounce and flexibility.
• Removes dirt, excess oil, and everyday product buildup.
• Creates a creamy, gentle cleansing lather.
• Rice amino acids help smooth the hair cuticle.
• Avocado oil provides lightweight moisture and conditioning.
• Shea butter helps nourish and soften textured hair.
• Tomato fruit ferment supports moisture retention.
• Helps improve the appearance of dry, frizz-prone curls.
• Suitable for wavy, curly, and coily hair.
• Safe for color-treated and chemically treated hair.
• Sulfate-free cleansing formula.
• Made with 95% naturally derived ingredients.
• Vegan and Leaping Bunny certified cruelty-free.

Ideal For

• Naturally curly hair.
• Wavy hair.
• Coily hair.
• Hair textures ranging from 2A to 4C.
• Dry or dehydrated curls.
• Frizz-prone hair.
• Hair affected by humidity.
• Curls lacking softness and definition.
• Hair requiring gentle, moisturizing cleansing.
• Hair that feels rough or difficult to manage.
• Textured hair needing improved moisture retention.
• Hair lacking natural shine.
• Fine, medium, and thick curly hair.
• Color-treated hair.
• Keratin-treated hair.
• Chemically treated or relaxed hair.
• Regular cleansing as part of a curl care routine.

How to Use

• Thoroughly wet hair with lukewarm water.
• Apply an appropriate amount of shampoo to wet hair and scalp.
• Gently massage for approximately 30 seconds to develop a creamy lather.
• Work the shampoo through the hair to remove impurities and buildup.
• Rinse thoroughly with lukewarm water.
• Repeat if necessary, particularly when hair has accumulated styling product residue.
• Follow with Briogeo Curl Charisma Rice Amino + Shea Curl Defining Conditioner for additional hydration and curl care.