Color WOW - Root Cover Up - Red

Color WOW Root Cover Up - Red

Best root touch up that covers greys + dark roots, refreshes highlights, thickens + perfects thinning hairlines.

Color Wow Root Cover Up camouflages grey roots instantly and even covers dark regrowth in lightened hair – without peroxide!

Color Wow Root Cover Up is a unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.

WHY WE LOVE IT

• Root touch up powder covers grey seamlessly, even covers dark roots + extends highlights without peroxide
• Precise application, no mess like root cover up sprays
• Never stiff, sticky, or waxy like mascaras or crayons
• Looks completely natural, mimics hair’s reflective qualities
• Water-resistant formula, you can even swim in it
• No waxes, dyes, or parabens
• Can also be used to fill in hairlines and cover gaps to create the look of thicker hair

WHO'S IT FOR?

This platinum blonde root touch up is perfect for anyone who wants to cover greys and dark roots, refresh highlights, or create the look of thicker, fuller hair. If you have a thinning hairline or gaps in hairline. Perfect for all natural and color-treated shades of platinum blonde, including light blonde, silvery blonde, light yellow, plat blonde, platinum blonde hair with brown roots, white blonde, icy blonde. Ideal for extending time between color treatments.

HOW TO

Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed.

To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.