Danger Jones - Semi-Permanent Hair Color - Checkmate

Danger Jones - Semi-Permanent Hair Color - Checkmate

Make your move with Danger Jones Semi-Permanent Hair Color in Checkmate, a deep, striking black shade designed to deliver rich pigment, mirror-like shine, and superior longevity. Crafted for creative professionals, this highly concentrated direct dye provides intense color payoff and fade-resistant results — all without the need for developer.

Formulated with rice protein, glycerin, and citric acid, the formula conditions and strengthens hair while adding soft, touchable smoothness. 100% vegan, cruelty-free, and free from ammonia, MEA, and PPD, Checkmate offers powerful color performance with a conscience.

• Cruelty-free
• Vegan
• Gluten Free
• No Ammonia • No Ppd • No Mea • No Parabens
• For all hair types.
• Deeper tones last up to 45 washes, lighter tones up to 25.

Benefits

• Acidic pH and Citric Acid help smooth hair cuticles and increase shine and condition.
• Contains Rice Protein which helps add shine, strength and condition to hair.
• Contains Glycerin which is known to help prevent hair breakage and add moisture.
• Contains Propanediol which is certified 100% biobased glycol alternative to increase hydration.

Features

• No developer, use straight out of tube.
• Creamy consistency makes it easier to apply.
• Better saturation.
• Use less product for coverage.
• Vibrant colors.
• Blend and melt easily together for creative applications.
• Fade beautifully into lighter/pastel versions of themselves.
• Easy to remove using our soon to be released Color Remover.
• For more vibrancy pre-lighten hair before applying color.
• 4 UV reactive shades (glow in black light).

How To

• Do not mix with developer.
• Wear protective gloves and apply color to clean, dry hair saturating with a tint brush.
• To prevent skin staining use care in avoiding contact.
• Leave on the hair for up to 35 minutes without heat.
• Rinse well with cool water in a non-porous sink or basin until the water is clear of color.
• For more vibrant results, pre-lighten the hair before applying color.