Joico - Blonde Life - Brightening Shampoo - 50ml

Joico - Blonde Life - Brightening Shampoo - 50ml

Keep your blonde looking salon-fresh with Joico Blonde Life Brightening Shampoo — a sulfate-free cleanser designed to gently yet effectively lift impurities, oil, and dulling buildup while restoring your hair's natural luminosity. Perfect for bleached, double-processed, or highlighted blondes, this nourishing formula enhances vibrancy without compromising strength or softness.

Powered by an exclusive blend of Arginine, Monoi Oil, Tamanu Oil, and Joico’s innovative SmartRelease™ Technology, this shampoo repairs, hydrates, and shields hair from environmental and chemical stressors. It tones and brightens with every wash, leaving blonde hair beautifully soft, light-reflective, and brass-free — all without stripping away essential moisture. 

• Gently cleanses without sulfates or harsh agents
• Enhances brightness and removes dull buildup
• Tones & refines blonde while maintaining color integrity
• Strengthens & smooths with keratin, oils, and SmartRelease™
• Hydrates without weight for soft, frizz-free hair 

How To

Apply to wet hair and massage into a rich lather. Rinse thoroughly. Repeat if desired. For optimal results, follow with Joico Blonde Life Brightening Conditioner or Masque.