Joico - Defy Damage - KBOND20 Power Masque - 500ml

Joico - Defy Damage - KBOND20 Power Masque - 500ml

Joico Defy Damage KBOND20 Power Masque is an intensive, bond-building treatment formulated to deliver powerful repair, strength, and resilience to damaged, over-processed, or weakened hair. This concentrated masque penetrates deeply to help rebuild hair bonds, restore softness, and improve elasticity—leaving hair noticeably smoother, stronger, and more manageable after just one use. 

Powered by Joico’s KBOND20 Bond-Building Technology, combined with Moringa Seed Oil, Keratin, and essential amino acids, this masque reinforces the hair structure from the inside out while providing rich hydration and protection against future damage. Colour-safe and ideal for chemically treated, heat-styled, or compromised hair. 

• Delivers up to 5× stronger hair in a single use
• Helps rebuild, strengthen, and protect hair bonds
• Reduces breakage and improves overall resilience
• Restores moisture, softness, and elasticity
• Smooths the cuticle for healthier-looking shine
• Provides protection against heat, chemical, and environmental stress
• Colour-safe and ideal for compromised, damaged, or processed hair 

How To

• Apply to clean, damp hair after shampooing.
• Distribute evenly through mid-lengths and ends.
• Leave on for 2–5 minutes, depending on the level of repair needed.
• Rinse thoroughly.
• Use 1–2 times per week or as needed for intensive strengthening.