Joico - Defy Damage - Protective Shampoo - 1000ml

Joico - Defy Damage - Protective Shampoo - 1000ml

Joico Defy Damage Protective Shampoo is a bond-protecting, colour-safe cleanser designed to gently remove impurities while helping to protect hair from the damage caused by heat styling, environmental stressors, and chemical services. Its soft, luxurious lather cleanses without roughing up the hair cuticle, helping preserve strength, softness, and colour vibrancy.

Formulated with Damage-Defy Complex, featuring Moringa Seed Oil, Arginine, and Joico’s advanced SmartRelease™ Technology, this shampoo works to strengthen the hair structure, improve resilience, and maintain visibly healthier hair over time.  

• Gently cleanses while helping protect hair bonds
• Helps maintain colour vibrancy and reduces fading
• Strengthens and improves hair’s resistance to breakage
• SmartRelease™ Technology delivers continuous repair and protection
• Leaves hair soft, smooth, and more resilient
• Ideal for all hair types, especially colour-treated or chemically processed hair 

How To

• Apply to wet hair.
• Massage into a rich lather from scalp through ends.
• Rinse thoroughly.
• Follow with Joico Defy Damage Protective Conditioner.