American Crew - Forming Pre-Styling Cleanser - 250ml

American Crew - Forming Pre-Styling Cleanser - 250ml

The American Crew Forming Pre-Styling Cleanser is a targeted, curl-conscious shampoo designed to gently cleanse while enhancing texture, reducing frizz, and prepping the hair for styling. Ideal for men with wavy, curly, or unruly hair, this lightweight cleanser combines jojoba oil with scalp-balancing technology to hydrate strands and improve manageability—without stripping natural oils or flattening curl pattern.

This is not just a shampoo—it's the first step in your styling routine, providing structure and softness before you even reach for the cream or pomade. 

Benefits

• Gently removes buildup while maintaining essential moisture
• Enhances natural curl definition and reduces frizz
• Nourishes hair and scalp with jojoba oil for softness and shine
• Preps hair for improved hold and finish with styling products like Forming Cream
• Clean formulation: vegan, silicone-free, and paraben-free
• Fresh, masculine scent with notes of citrus, white lily, and soft musk 

How To

• Wet hair thoroughly, then massage a small amount into hair and scalp.
• Rinse well, and follow with your favorite styling products to achieve the perfect curly hair look.