Joico - Color Balance - Purple Shampoo - 300ml

Joico - Color Balance - Purple Shampoo - 300ml

Joico Color Balance Purple Shampoo is a tone-correcting, colour-care cleanser designed to neutralize yellow and brassy tones in blonde, highlighted, pre-lightened, and grey hair. Using a high-concentration violet pigment, it instantly brightens and refreshes cool tones while gently cleansing the hair.

Powered by SmartRelease™ Technology—a continuous-release blend of rosehip oil, arginine, and keratin—this shampoo helps strengthen, smooth, and protect the hair from daily styling damage. The result is brighter, cooler-looking blonde or grey hair that feels clean, soft, and healthy. 

• Neutralizes yellow and brassy tones in blonde, highlighted, and grey hair
• Enhances and maintains cool, ashy, or silver tones
• Gently cleanses while preserving colour vibrancy
• SmartRelease™ Technology supports repair, strength, and protection
• Helps maintain brightness and clarity between salon visits
• Ideal for colour-treated and naturally light hair 

How To

• Apply to wet hair and work into a rich lather.
• Leave on for 1–3 minutes depending on desired toning intensity.
• Rinse thoroughly.
• Follow with a conditioner—ideally Joico Color Balance Purple Conditioner—for best results.