Pravana - Perfect Blonde - Toning Shampoo - 300ml

Pravana - Perfect Blonde - Toning Shampoo - 300ml

A professional-grade, sulfate-free purple shampoo formulated to keep blonde, silver, and highlighted hair looking vibrant and cool-toned. Infused with powerful violet pigments and optical brighteners, it instantly counteracts yellow and brassy tones while delivering a gentle, nourishing cleanse. Enriched with keratin, wheat protein, silk amino acids, and coconut oil, this shampoo strengthens, hydrates, and smooths the hair, leaving it soft, shiny, and salon-fresh after every wash. Safe for daily or regular use on color-treated hair.

• Protects color for up to 30 washes / color protection for up to 30 washes
• (When used as a shampoo and conditioner system)
• Leaves blonde hair looking bright
• Neutralizes unwanted brassiness and yellow tones
• (When used as a Perfect Blonde Shampoo & Conditioner system)
• Exclusive fragrance with notes of Citrus, Blueberry, and Citrus
• Formulated with Soy Protein and Purple Pigments
• Formulated with ChromaSilk Color Shine Complex™

How To

• Apply to clean, wet hair and work it evenly through the hair.
• Leave on for 2-3 minutes, or 5-7 minutes for more intense toning results.
• Rinse thoroughly and follow with Perfect Blonde Conditioner.
• Use as needed to neutralize unwanted yellow or brassy tones.