Wella - Ultimate Color - Sulfate-Free Shampoo - 1000ml

Wella - Ultimate Color - Sulfate-Free Shampoo - 1000ml

The Wella Professionals Ultimate Color Sulfate-Free Shampoo is a scalp-soothing cleanser specially formulated for color-treated hair. It gently removes impurities while helping minimize color fade and detoxify hair from color-distorting metals. Powered by Metal Purifier Technology, Glycine, and Vitamin B5, it helps preserve vibrant color, improve scalp comfort, and leave hair soft, hydrated, and refreshed.

• Sulfate-free color protection shampoo
• Helps minimize color fading
• Supports color vibrancy for up to 10 weeks*
• Gently cleanses without stripping color
• Helps detox hair from color-distorting metals
• Soothes and refreshes the scalp
• Leaves hair soft, hydrated, and manageable
• Formulated with Metal Purifier Technology
• Contains Glycine to help protect hair structure
• Enriched with Vitamin B5 (Panthenol) to lock in moisture
• Suitable for all color-treated hair types
• Vegan formula

Ideal For

• Color-treated hair
• Highlighted or balayaged hair
• Hair prone to fading
• Porous or chemically processed hair
• Anyone wanting longer-lasting salon color

How To

• Apply to wet hair and scalp.
• Massage into a rich lather.
• Rinse thoroughly.
• Repeat if necessary.
• Follow with Ultimate Color Anti-Porosity Conditioner or Miracle Leave-In Mask.