Alcove - Violet Shampoo - 950ml

Alcove Violet Shampoo - 950ml

Alcove Violet Shampoo is a toning shampoo designed to refresh blonde, highlighted, silver, grey, or lightened hair by helping reduce unwanted yellow and brassy tones. Its violet pigment formula helps revive faded highlights and maintain a cooler, salon-fresh tone between color services.

Formulated with protection and hydration actives, this shampoo gently cleanses while helping support softness, strength, and elasticity. It leaves lightened hair looking brighter, cleaner, and more polished, with improved manageability and shine. Alcove lists the formula as suitable for neutralizing yellow tones and refreshing faded highlights, while professional retailers also note its strengthening and elasticity-supporting benefits. 

• Active Ingredients for Protection and Hydration
• Neutralizes yellow or brassy tones and revives faded highlights
• Strengthens and restores elasticity for internally damaged hair

How To

Apply to wet hair, lather evenly and rinse. Repeat application and leave for 1 to 5 minutes. Follow with Alcove’s Hydrating Conditioner. Use when yellow tones or brassiness reappear.

Caution: Use caution if applying on porous, pre-lightened hair. Avoid contact with eyes. If contact occurs, rinse immediately with abundant water. KEEP AWAY FROM CHILDREN.

Ingredients

Water (Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Glycerin, Styrene/Vp Copolymer, Phenoxyethanol, Parfum (Fragrance), Disodium 2-Sulfolaurate, Peg-150 Distearate, Guar Hydroxypropyltrimonium Chloride, Silicone Quaternium-16, Ext. Violet 2 (Ci 60730), Undeceth-11, Citric Acid, Benzyl Salicylate, Tetrasodium Edta, Butyloctanol, Undeceth-5, Linalool, Blue 1 (Ci 42090), Oenothera Biennis (Evening Primerose) Oil, Punica Granatum Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Argania Spinosa Kernel Oil, Peg-50 Shea Butter, Mangifera Indica (Mango) Fruit Extract.